Varká Bungalows
Brand identity & website design for an eco-friendly stay in Methoni, Greece.
Varka Bungalows is a small collection of eco-friendly bungalows located in Methoni, Greece. The project required a clear and approachable brand identity and a direct booking website rooted in sustainability, simplicity, and slow living. The goal was to create a calm digital presence that reflects the surrounding landscape and communicates the values of eco-tourism, while making it easy for guests to discover, understand, and book the experience directly.
Role & Scope
Co-owner and lead designer. Brand identity, messaging, website design, and digital experience — from concept to execution.
Approach
The focus was on shaping a calm and authentic brand that reflects the surrounding landscape and the values of eco-tourism. Design decisions prioritised clarity, accessibility, and ease of use, while encouraging direct bookings without platform fees. The website follows a mobile-first approach, with a simple structure and restrained visual language that supports an intuitive guest experience.
Social Media & Content Direction
A lifestyle-led Instagram presence focused on slow living, everyday rituals, and the natural surroundings of Varká Bungalows.
Outcome
A cohesive brand and digital presence that clearly communicate the property’s values and offering. Varká Bungalows is positioned as the first eco-friendly accommodation in the area, attracting eco-conscious guests and encouraging repeat bookings through a direct, uncomplicated booking experience rooted in slow living.