Hi! I am Eleni, a freelance designer and sustainability enthusiast based in Vienna, Austria.
Hi! I am Eleni, a freelance designer and sustainability enthusiast based in Vienna, Austria.
Visual System & Brand Stewardship for a European Tech Company
FireStart is a Vienna-based technology company operating across Europe and the United States. During a period of growth and increased international visibility, the brand required a coherent visual system that could scale across digital platforms, internal communication, sales materials, and live events.
I took ownership of the existing visual identity and developed it into a flexible, recognisable system that could be applied consistently across a wide range of touchpoints. The focus was on clarity, cohesion, and adaptability — ensuring the brand felt confident and contemporary across both customer-facing and internal materials.
Alongside day-to-day visual production, I created a comprehensive brand identity document to establish clear guidelines for future use. This ensured alignment across teams and enabled the brand to scale without losing visual consistency.